Case Study: NovaPay
Building a Smart Wallet MVP for Gen Z
Project Summary
Strategy-First Approach
NovaPay needed to quickly validate their product concept with
a working MVP that felt familiar to digital natives. Their goals:
a working MVP that felt familiar to digital natives. Their goals:
- Fast development cycle
- Simple onboarding
- Secure digital payments
- High user engagement from Day 1
They lacked internal design/development resources and
needed an end-to-end product partner.
needed an end-to-end product partner.
Our Strategy
We started with a 3-day discovery sprint to define the app’s core flows. With user personas in mind, we:
- Simplified the onboarding to 3 steps
- Prioritized features: Wallet top-up, QR payments, Transaction history
- Chose Flutter for rapid cross-platform development
- Created a Gen Z-friendly design system: vibrant, minimal, thumb-friendly
Visual Execution
We started with a 3-day discovery sprint to define the app’s
core flows. With user personas in mind, we:
core flows. With user personas in mind, we:
- Crafted a modern, playful UI with swipe interactions and bold icons
- Developed screens for: Login, Wallet, QR Pay, Transaction Feed, Profile
- Prototypes tested on real users using Maze and Figma
- UI optimized for small screens with gesture support
Results
We started with a 3-day discovery sprint to define the app’s
core flows. With user personas in mind, we:
core flows. With user personas in mind, we:
- 20,000+ users onboarded in first 90 days
- 95% success rate on wallet activation
- Secured Pre-seed funding after MVP release
- 30% retention after 7 days
Tools Used
We started with a 3-day discovery sprint to define the app’s
core flows. With user personas in mind, we:
core flows. With user personas in mind, we:
