Hindustan Waterproofing & Construction Chemicals
Hindustan Waterproofing & Construction Chemicals approached WeGoDigitally with an existing logo and website, but the two were not properly aligned from a branding and digital experience perspective .
Our role is to bring the brand identity and website together through a more consistent design direction, creating a professional digital presence where the visual identity, website experience, communication, and brand positioning work as one .
0%
Brand system rebuilt from scratch
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Reduction in drop-off after rebrand
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Active listings at launch
Key Challenges
HWCC had an existing logo and website, but the two were not properly aligned from a branding perspective. The challenge was to create stronger consistency between the visual identity, website design, content, and overall digital experience while retaining the brand foundation.
Problem Overview
The existing logo and website functioned as separate brand touchpoints rather than one connected experience. The project required a clearer visual relationship between the brand identity and website to improve consistency, communication, usability, and overall digital presentation .
Project Goals
The goal was to align HWCC’s existing brand identity with its website through a structured design approach. We focused on creating consistency across visual elements, typography, layouts, content presentation, and website experience while strengthening the overall digital presence.
Design System
The design system brings the existing HWCC identity into a consistent digital framework. Typography, layouts, visual elements, imagery, colours, and content presentation are being aligned across the website to create a cohesive and professional brand experience.
Outcomes
The project is creating stronger alignment between HWCC’s existing branding and website experience. By connecting the visual identity with website design and digital communication, we are establishing a more consistent digital foundation that represents the brand more clearly.
Client Feedback
HWCC partnered with WeGoDigitally to address the disconnect between its existing branding and website. The engagement focuses on bringing these touchpoints together through a consistent design direction and creating a stronger, more professional digital experience .
Our Client Reviews
Exceptional Website That Helped Our Business Grow
Working with WeGoDigitally was an outstanding experience. Their team delivered a premium website with excellent attention to detail, smooth communication, and timely delivery. The final result exceeded our expectations.
