Case Study: NovaPay

Building a Smart Wallet MVP for Gen Z​

Project Summary

NovaPay is a fintech startup aiming to empower Gen Z users with a fast, secure, and modern mobile wallet experience. They approached us to bring their MVP to life within a tight 2-month window.

Strategy-First Approach

NovaPay needed to quickly validate their product concept with a working MVP that felt familiar to digital natives. Their goals:

  • Fast development cycle
  • Simple onboarding
  • Secure digital payments
  • High user engagement from Day 1

They lacked internal design/development resources and needed an end-to-end product partner.

Our Strategy

We started with a 3-day discovery sprint to define the app’s core flows. With user personas in mind, we:

  • Simplified the onboarding to 3 steps
  • Prioritized features: Wallet top-up, QR payments, Transaction history
  • Chose Flutter for rapid cross-platform development
  • Created a Gen Z-friendly design system: vibrant, minimal, thumb-friendly

Visual Execution

We started with a 3-day discovery sprint to define the app’s core flows. With user personas in mind, we:

  • Crafted a modern, playful UI with swipe interactions and bold icons
  • Developed screens for: Login, Wallet, QR Pay, Transaction Feed, Profile
  • Prototypes tested on real users using Maze and Figma
  • UI optimized for small screens with gesture support

Results​

We started with a 3-day discovery sprint to define the app’s core flows. With user personas in mind, we:

Tools Used

We started with a 3-day discovery sprint to define the app’s core flows. With user personas in mind, we:

Let’s Create Something This Powerful​